Writing
What I'm working on and thinking about
Short build logs, architecture notes, and delivery lessons. Kept practical and honest.
May 12, 2026
Four tools, three constraints, one small dev team
How a three-person dev team at a Copenhagen consultancy decided what to build, what to buy, and what to hybridise, and why those decisions weren't really about preferences.
ArchitectureProcessInternal toolsConsulting
Read post →Nov 15, 2024
From idea to MVP: my scoping checklist
The steps I use to go from a sentence-long idea to a scoped, buildable MVP with realistic trade-offs.
ProductArchitectureProcess
Read post →Oct 2, 2024
What I check before saying yes to a loyalty app
Four quick tests I run with bar/café owners before building a loyalty app so we avoid shiny-but-unused software.
ProductSmall businessUX
Read post →Sep 12, 2024
Why I prefer building in phases (even for small projects)
Phase 1, 2, 3 beats "big bang". Better for budget, clarity, and the sanity of everyone involved.
ProcessDeliveryConsulting
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