Developer, architect, technical advisor

I design and build custom software that teams can trust and maintain for years

Whether you're a small business that's outgrown spreadsheets or an enterprise team with a specific challenge—I bring the rigor of regulated-industry engineering to every project.

Senior Consultant at Dialogue OnePreviously: Novo NordiskCo-founder of GuideConnect

Built to last, not built to replace

Custom software that solves real problems—built properly so it doesn't become tomorrow's headache. Whether you need a web app that fits how you work or a data platform your team can trust, I design and build it to last.

Custom web applications

Web apps designed around how you actually work—booking systems, customer portals, operations dashboards. Built properly from the start so they're easy to update, secure, and won't trap you with one developer or vendor.

Stop duct-taping together five different tools that don't talk to each other
Eliminate the manual admin and double-entry that eats your time
Change and extend it without starting over or blowing the budget
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Data & reporting you can trust

The numbers that drive your decisions—sales, operations, customer behavior—pulled together properly so you're not guessing or hunting through spreadsheets. Built with the rigor that regulated industries demand, but without the bloat.

See what's working and what's not—no more hunting through exports
Stop wasting hours cleaning spreadsheets and chasing down numbers
Make decisions based on data you actually trust
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Technical advisory & planning

Before building anything, get clear on what you actually need. Scoping, architecture, risk assessment, and roadmapping—so you build the right thing, not just something. The same planning rigor I brought to regulated environments, applied to your context.

Know what you're getting before you spend a dime
Avoid expensive mistakes and dead-end technology choices
Start with a plan you can execute in phases as budget allows
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How this is different

I work end-to-end, not hand-off-to-hand-off
Most projects die in translation between strategy, design, and dev. I move between all three—so the person architecting the database is the same person who shaped the UX and will maintain the deployment.
I build for the team that inherits it
Every project ends with you owning the codebase. So I document decisions, avoid clever abstractions, and choose boring technology that your team can actually maintain.
I stay small or bring specialists
You get me, not a bench of juniors. If you need scale, I bring in trusted collaborators for specific capabilities—not a dozen people you've never met.

Current venture

GuideConnect

Helping tour operators and guides move from scattered Facebook groups, WhatsApp threads, and Excel chaos to reliable staffing and scheduling. Built for an industry that needs simple tools, not enterprise bloat.

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Field notes on building software that lasts

Latest writing

Quick lessons from recent projects—on scoping, delivery, and avoiding expensive mistakes.

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Nov 15, 2024

From idea to MVP: my scoping checklist

The steps I use to go from a sentence-long idea to a scoped, buildable MVP with realistic trade-offs.

ProductArchitectureProcess
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Oct 2, 2024

What I check before saying yes to a loyalty app

Four quick tests I run with bar/café owners before building a loyalty app so we avoid shiny-but-unused software.

ProductSmall businessUX
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Sep 12, 2024

Why I prefer building in phases (even for small projects)

Phase 1, 2, 3 beats "big bang"—for budget, clarity, and the sanity of everyone involved.

ProcessDeliveryConsulting
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Let's talk

Stuck with a half-built idea or a codebase you can't trust?

Whether you're a small business that needs a custom tool or a team inheriting a messy codebase, I help you get unstuck. Design it, build it, or fix what's already there—I work end-to-end so you ship with confidence.